Entrepreneurship is simple, not easy by any means, but simple. The more questions I ask, the more women I talk to, the more entrenched I get into my own business, the more I realize that creating a business can be summed up with a few key words. One of those words is focus.
When creating or running a business, your first focus should be on your mission. What are you trying to accomplish? You should have a clear statement of your intent. For instance, my mission is to educate, empower, inspire and support female entrepreneurs in creating financially, intellectually and emotionally rewarding businesses.
Why is a mission statement important? So you have criteria in which to:
- define your ideal client
- evaluate all your opportunities,
- create your brand
- coordinate your marketing efforts to reach your ideal client,
- design all your products and services
Everything that I do in my business falls under one of the four categories: educate, empower, support and inspire.
Defining my mission statement was actually the easy part. Lately it’s been my day-to-day focus I’ve had problems with. It’s easy to get caught up in things like worrying about money or get sidetracked with stuff that doesn’t effect your bottom line (i.e. fancy office space when you could work at home) or taking course after course on various topics. Not that any of these things are bad, per se, but when you are just starting out, your focus should be on making sure you are adding value by solving some sort of problem and finding the people who have that problem and are willing to pay for it.
Let’s look at a couple of these distractions individually.
- Money – I’m not discounting the fact that money is one of the reasons we create a business. After all, part of my mission is about creating financial success. But part of the planning process of a new business is to have a financial cushion. That means either starting your business part-time while you’re still working full-time or having enough in savings you’re willing to invest in yourself and your idea. Money’s been a top distraction creating my business but I realized that when I am focused on my lack of income, first of all I am focused on scarcity, which creates a desperation mindset. Since I believe that we all emit energy, this negative energy attracts only more negativity. Creativity doesn’t do well in such an environment and closes me off to new possibilities as well as people who could help. Second, thinking about money takes my creative energy away from creating value (i.e. products and services), which is what’s going to make me money!
- Courses – My inbox is full of people hawking their courses – everything from creating podcasts to using video to create a six figure income in three months. While I’m a big fan of learning, I’ve become more discerning about following my own path and choosing what works and feels best for my business. I still read tons of books and take courses but they need to fit my criteria. Be aware if you are signing up for every course you get an email for. Sometimes it’s an avoidance tactic. The best education is getting out there and doing it. There is no way you are going to know everything you need to know before you start your business. As I’ve said before, not knowing is the path.
- Fears – Fear of success, fear of failure, fear of rejection, so many fears. Often when we are avoiding something it’s because we are focused on our fears. The best thing to do is get them out in the open and address them. Fear of rejection was my biggest fear but I learned to stop focusing on me and focus on how I could be of service. Fear of failure is another one. Failure can be a terrifying word. Quit using it. You didn’t fail, you got feedback. Failure is a dead end while feedback is information you can use to move forward.
I’ve come up with a little trick to get me back on track when I lose focus and start worrying – I have three questions I ask myself:
- What did I learn? How will I apply it? Who can I teach it to?
- What value did I add?
- Who did I connect with?
These questions remind me that learning is a vital part of building a business. Adding value keeps me focused on activities that are the core of my mission: empower, educate, inspire and support. And at the heart of a business is connecting with others – even those that aren’t your ideal client.
What are you focusing on?