Authentic Marketing

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authentic marketing

My inbox is flooded with offers – webinars for turning pinterest into a business, how to use Facebook groups to make money, how to be a six figure author and speaker, etc. Then there’s the calls from telemarketers who can get my name at the top of a google search (for the right price) or “radio” producers who want to interview you for their show, give you 10 minutes (which never airs), lavishes you with praise (“You’re just what we’re looking for!”) only to try to sell you a slot (for a ridiculous amount of money.). One so called internet radio station called me and when I looked them up they had only been around for 3 months yet they claimed to have “millions” of listeners. When I ask for names of other people who have done it, somehow we got mysteriously disconnected. With one station, I actually found some people who had paid for a “show” and contacted them. It was unanimous that they didn’t get a good ROI on their investment.

The amount of promotional materials and marketing calls I get is overwhelming, not to mention, it could get pretty expensive if I bought into every webinar, online class and promotional stunt out there.

I’ll confess, I have bought into some of them and they were fine. There were others I thought about buying but the price tag was a little too big for me. I want my books to be bestsellers. I want sold out workshops. I want financial, emotional and intellectual success so these offers are enticing. So should we succumb to their siren song?

At a recent NAPW meeting, Jean Berry came to teach us the Miracle Manifesting Formula. She is fun, energetic and smart. Check out her game Angels, Peacocks and Butterflies – 100 days of Miracles. But then again, I think play should be a vital part of our business and our life. I’m certainly working to incorporate more play into my business.

Anyway, the big takeaway for me was:

“You need to do what you need to do out of inspiration and that’s how your business will grow”

I already knew this but it was validating. So many “experts” are out there telling you this is how you’re suppose to run your business:

“Facebook marketing is the way to go”

“You need to have an Instagram account”

“Have to have a website”

All these “have to’s”, “should’s”, “musts” – it’s enough to make your head spin. The problem is I’ve tried my fair share of things and you know what? My follow through has been crap. Why? Because they didn’t feel right to me.

This is my business and I can follow the “experts”, try everything, drain my bank account as well as my confidence doing things that don’t feel right to me. And that’s the key word – feel. Does it resonate with you? Are you excited and energized? Or does it feel like one more thing you have to do?

We live in a world where we have lots of options and for that I am grateful. But I learned I have to shut out the external noise about what I “should” or am “suppose” to do and listen to what my gut tells me. And that’s what you get to do too. If something doesn’t feel right, if you can’t seem to make yourself do it, then do something different! Pick something that makes you sing!

 

 

One thought on “Authentic Marketing

  1. Hey Lynn,
    Thanks for the shoutout! It’s so true! We are bombarded by marketing messages. It’s good to know we have inner wisdom to lead us to our own truth. Thanks for helping us all stay on the authentic path!

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