Everyone talks about investments, but how many business owners invest in themselves?
We have this Lone Ranger attitude in this country, that we’re suppose to know it all and be all. Asking or seeking out help is a sign of weakness. We put on a mask of confidence yet wonder why it’s so hard to get clients.
While working on homework from my coach, I had a HUGE revelation. To make a long story short, what I realized is when I am aligned with my passion, strengths and values, work is effortless and enjoyable. All those times when I struggled, I blamed myself – “I’m not trying hard enough”, “I’m not smart enough” or some other self-flagellation.
The problem wasn’t me, the problem was I was pursuing the wrong work. I can’t begin to explain the effect this had on me. A huge weight had been lifted off my shoulders. Self-limiting beliefs that had been haunting me – literally for decades – were dislodged and wiped away. The clouds parted and the angels sang. Progress came quickly. All because I decided to make an investment in myself.
Coaching is an investment. It doesn’t have all the bells and whistles or prestige of a fancy new phone. But unlike that phone, which will become obsolete within a year, coaching will only continue to add value, letting you take control and create a life aligned with your values, passions and strengths. What I’ve spent on coaching and other professionals has shortened my learning curve by years. The ROI has always been in my favor.
By all means, run your business lean but don’t skimp on your most important asset – YOU.