I’m working with a client who wants to start her own business. Her idea is solid; she spent a lot of time researching it and putting together a business plan and website. But when it came time to implement it, she suddenly found herself distracted and losing interest. Her enthusiasm waned and she ignored it for a year. She hired me after she was laid off from her job and the thought of looking for another “soul-sucking” position (her words) made her sick and depressed. She realized it was time to go for it.
With coaching, she saw how her lack of confidence, self-doubts and fear of rejection were holding her back from marketing and promoting her business.
Marketing and self-promotion are vital to the success of any business. It doesn’t matter how good your idea is if no one knows about it. This was the problem my client was running into. She was focusing on her fears and doubts it triggered and stopped her from doing anything.
I’ve been in her shoes. When I created my business I wasn’t getting much attention. I knew the next step was to promote it and I procrastinated. I suffered from the same self-doubts and fear of rejection many of my clients have. (It’s a common issue with many woman). Suddenly it dawned on me. Building a client base is nothing more than consistently taking the right action. It’s a numbers game and a scorecard is the perfect tool. Not only can you track your progress, it also diverts your attention away from all those imaginary goblins in your mind (that trigger your worst fears) by giving you concrete steps to focus on.
Scorecard for Success
Here’s how it works. Write down all the steps needed to achieve your goal. In my client’s case, it’s increasing traffic to her website. How do you get traffic to your website? There are a number of things you can do:
- start a blog and post regularly
- offer a freebie for subscribers
- build a presence in your industry’s community (think Linkedin or professional associations)
- guest blog
- be a podcast guest
- give a speech
- submit articles
Pick a few things you think will give you the best results and be consistent in your efforts. If you don’t know where to start, look at what other successful people did and start there.
Marketing is about building a presence and trust. It’s not a one shot deal, you need to do it consistently and this is where most people fail. They are impatient, want results too soon and give up. But if you are patient and consistently take the right action, eventually things will tip in your favor.
Create your Scorecard
Create a spreadsheet (or just write it on a piece of paper, it doesn’t have to be fancy or complicated) and write down in one column all your steps. Every time you do something on your scorecard, mark it. I find a weekly scorecard works best. At the end of the week tally up how many times you did each step (i.e. wrote a blog post, articles submitted, etc). Don’t overwhelm yourself with too many things. Start with three things and re-evaluate after a couple of months.
Keeping score accomplishes a couple of things:
- Weekly “to-do” list of action items. We tend to complicate things. Having a scorecard creates a system. All you have to do is work it.
- Stay focused. In the beginning, you will expend more effort and energy on your goal because you haven’t gained any momentum. Ideally, after consistently taking the right action and things are moving, it will take less effort to maintain your momentum. Focus on your action steps and give them time to work instead of jumping all over the place and wondering why nothing’s working.
- Feedback. How do you know if you’re taking the right action? Numbers don’t lie. Try something and give it sufficient time (three months) and if you aren’t getting the results you want, try something different! When you have quantifiable data you can properly asses your progress and switch gears where needed.
- Build good habits. When you do something consistently, you end up creating a habit. Good habits simplify life.
The scorecard was a game changer for me and my clients. It’s simple and effective. Give it a try for one of your goals.